Here’s what we talked about:

• How to get the most out of DTI.
• What is a tripwire?
• Book to read: “Influence: The Psychology of Power” by Robert Cialdini.
• The psychological factors which make tripwires powerful.
• Examples of tripwires.

Here is a brief template of the steps for how a tripwire could work:

• Opt-in/landing page (tools such as LeadPages or Instapage)
• Thank you page (offer your first tripwire here)
• Autoresponder email series (send people to landing pages for new opt-ins or tripwires, use their preferences to segment your list).