Here’s what we talked about:

• Features vs Benefits, and why you need a clear understanding of both for your business.
• 6 steps to writing good sales copy.
• Here are the case study pages we looked at:
  http://empoweredbystyle.com.au/workshop/

  http://www.smartsavvyandrich.com/

  http://getsavvyacademy.com/gsa/

  http://bmgfe.com.au/
  http://jdlportfolioevent.com/
  http://powerofyourpotential.com/

Try this exercise for your business:

1. List the top 5 features of your product or service.
2. Next to each item say why you listed it.
3. Look at the ‘why’ and answer how that connects with your prospect’s desires.
4. Write benefits so that they get to the root of your prospect’s emotions.