Here’s the info I addressed in the video:

1. Buttons
   – Use words like “hook me up”, words that have ownership
   – Try different button shapes like circles and colours
2. Images
   – Try an image of yourself looking at where you want the person to take action
   – Use sample images of your freebie
3. Social Proof
   – Do you have a lot of subscribers – tell people
   – List media appearances near or as part of your opt-in box
4. Things to Give Away
   – Books
   – Training
   – Video
   – Trial
   – Updates/newsletter
   – Custom Report
   – A bonus and something weekly like a newsletter or tips work well
5. Graphics
   – You can be creative and get them to match your brand!
6. Data to Collect
   – Ideally collect an email only